In one of the Linkedin Groups I'm a member of, Print Production Professionals, there's been a lively discussion on the many uses for QR Codes. While we've used them and have had great success with them, I am suprised by how many people in the industry are still unaware of them or how to use them. So I thought I'd post some of the creative ways they're being used (my favorite is the last one).
Integrated into in-store exhibits to drive user to mobile site
Target mobile users to download apps
To drive customer to youtube site
In catalogs to link to product video or product spec page
On t-shirts to drive traffic to website for a contest
On business cards and event badges to download contact info.
For non-profits to drive membership, buy tickets to an event
Higher education recruitment events - drive potential students to site for a contest
On business cards as self-promo to clients to promote pURL direct mail campaigns
For coupons
Out of home
On real-estate signs to drive prospect to realtors MLS listing
Trade shows
In supermarkets to drive customer to cooking videos
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