Last year it was The Gap, this year it looks like Starbucks will be the next major brand to redesign its logo. According to the video featuring Starbucks CEO, Howard Schultz, Starbucks logo redesign puts the company one step closer towards positioning itself to further evolve its business into more than just coffee. I'm not sure what that means, but am curious to see where they move to from coffee (they already corner the market in caffeinated gift cards and seasonal cd's).
Schultz states the new evolution of the logo embraces and respects the company's heritage while evolving the Starbucks brand for future growth. At it's core its the essence of the Starbucks experience - the coffee, its partners, and the connection with its customers.
A look back at the Starbucks logo - which one is your favorite?