International Paper has a new promotion in it's Down to Earth series helping marketers answer the question "Is it worth printing?" Now more than ever it's important to prove the economic and environmental value of print on paper. If we want to keep print viable we need to know the facts.
Print not only pays off - it pays back. According to the co-founder of Greenpeace, Dr. Patrick Moore, choosing print on paper is helpful to the environment. "Forestry is the most sustainable of all the primary industries that provide us with energy and materials...To address climate change, we must use more wood, not less. Using wood sends signals to the marketplace to grow more trees."
How Print Pays Back:
600 million trees are planted every year by the paper and forest industry; that's more than what the industry harvests.
Improved forest management, regeneration of rests and selective harvesting have resulted in a net uptake of carbon because older, unmanaged forests lose their ability to sequester carbon.
The paper and forestry industry is one the worlds largest users of low-carbon energy in the world. Nearly 60% of the energy used to make paper in the US comes from carbon-neutral renewable resources, produced on site at mills.
Nearly 60% of all paper in the US is recycled, by comparison less than 20% of electronic devices are.
You can request your copy of the latest in the Down to Earth series from Millcraft's online promotional sample request form.