Consumers Rely on Print to Deliver

The recession has inspired a thriftiness in consumers that some believe will outlast the economic downturn. Bargain-hunting Internet users have turned to price comparison hubs and coupon sites in increasing numbers, but according to data from Adweek and Harris Poll, Americans think the best places to look for deals are still offline.

According to a recent e-marketer article, nearly one-quarter of US adults reported that newspaper and magazine ads were the most helpful types of advertising when they were searching for a bargain, compared with 18% who indicated online ads were best.

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