Strathmore Graphics Gallery Promotion
The Strathmore Graphics Gallery promotion showcases three stunning identity systems housed in a beautifully crafted, oversized, wiro-bound portfolio. The cover design is based on Marian Bantjes’ interpretation of the historic Strathmore thistle, which Pentagram NY translated into the new Strathmore ream wrap. French-fold pages hold the pullout samples of each identity’s letterhead, business card and envelope. Produced on Strathmore Writing Wove, Ultimate White the promotion elegantly presents the Strathmore Show winning entries:
The AdamsMorioka identity, designed by AdamsMorioka, Beverly Hills, CA, is an in-your-face, unforgettable system loaded with color and personality that is produced on Strathmore Pure Cotton. In the promotion, Sean Adams reveals how he and partner Noreen Morioka unwittingly went against the grain in a design move that ultimately became the perfect symbolism for the bold and creative work of this award-winning firm. “There’s so much going on with this stationery—it does everything but take you to lunch,” says Adams.
The Urban Design Group identity, designed by David Carter Design Associates, Dallas, TX, is a sleek and sophisticated system produced on environmentally sustainable Strathmore Script. According to Donna Aldridge of David Carter, this leading international architectural firm needed a logo that was, “clean, contemporary and solid,” but didn’t communicate any singular architectural aesthetic. The powerful red emphasizes the word “design” while the gray provides a solid foundation.
The Hagin Investment Management identity, designed by Thinkso Creative, New York, NY, is a fusion of modern art, complex software, quantitative strategies and aggressive upstarts and is produced on Strathmore Writing. The logo is transformable, it looks like an H, the dot-and-dash motif looks digital and the five-by-five grid represents the strategy of the company. Brett Traylor of Thinkso says, “The whole thing is bold and bright with out-of-the-can colors that reflect Mr. Hagin’s interest in modern art.”