The USPS is hosting free Webinars to show you how to create and send Direct Mail from your computer.
Direct Mail is one of the most cost-effective ways to reach customers, and now it’s easier than ever. The Postal Service has been working together with several online service providers to provide useful tips and helpful resources to make a Direct Mail campaign produce strong results.
The USPS is offering webinars that are designed to give businesses some smart and imaginative solutions for planning a Direct Mail advertising campaign. The webinars can be found on the USPS website and anyone can sign up for free.
The webinar topics include:
Customizing Your Mail Pieces - Wednesday, April 15, 2009 1:00 PM - 2:00PM EDT You will learn about personalized marketing strategies, and how timely, relevant, and personalized marketing can increase your response rates.
Mail Piece Design - Wednesday, April 29, 2009 1:00 PM - 2:00PM EDT
In this webinar, you will learn how to create effective headlines, how to write effective copy, and how to select graphics that get you the best response possible.
The webinars will teach you how to create postcards, purchase mailing lists, and design entire mailing campaigns on your computer from start to finish, while providing training and ideas from industry experts.