Even if you're not in the midst of a bailout, bankruptcy or a merger, chances are this "Great Recession" has created turmoil and uncertainty in your business.
What we are living through today may be a once-in-a-lifetime economic downturn. It's a time when tough short-term decisions may need to be made. But smart marketers must always keep one eye on the future and not forget what it is they want to create for their companies. Adage Age offers up 10 principles for managing, marketing and motivating in a recession that work equally well in good times and bad. To read the complete article, click here
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