Inspiring Apple

Ever wonder what the story was behind the iconic logo? Well Rob Janoff, inventor of the Apple logo explains how it all started with a trip a to the grocery store. “For inspiration, the first thing I did was go to the supermarket, buy a bag of apples and slice them up. I just stared at the wedges for hours,” recalls Janoff. The fruit of his labor: a simple 2-D monochromatic apple, with a healthy bite taken from the right side. For the full story, check out zlok

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