It's no secret we're fans of independent, local businesses, so the idea of an entire movement dedicated to craft is one we can definitely get behind (after all it's part of our heritage - just look at our name). Unless you've been living under a rock for the past year, you've no doubt heard of the Maker Movement. The movement affords DIYers the opportunity to turn their hobbies into careers. With small scale manufacturing becoming accessible via new technologies like 3-D printing, and sites like Kickstarter making it easier for wantrepreneurs to get funding - The Makers Movement has taken off. And I for one could not be happier about it.
Since 1920, Millcraft has been dedicated to making quality crafted papers and substrates available for all. While our offering has grown to 1000+ papers, we still offer (and stock in our warehouses) the first line available in our portfolio - Strathmore. Today Strathmore is made by our friends at Mohawk, a company inspired by the very ideals of today's Maker Movement: "high-quality materials, time-tested methods, ingenuity and careful execution." To demonstrate their commitment to these ideals, Mohawk has launched a fab new campaign that celebrates craft in a digital world.
Upon opening the cover, I was blown away by the ink coverage - solids done with two hits of match metallic pewter, duotones with metallic pewter and black. W O W. I love that they used a french fold to help bulk up the piece and inserted half pages in process yellow, match light blue, teal, green, orange, pink and black, a nice way to emphasize the copy without detracting from the beauty of the duotone photography. The piece flows nicely beginning with basic tenets of the modern Maker Movement, then detailing the heritage, beliefs, and innovations of Mohawk since its inception in 1931.
The other notable point is throughout the pieces, Mohawk has incorporated the element of augmented reality, inserting the an image that enables the Mohawk Live App (available for iOS and Android) to bring the piece to life - integrating print with digital and transforming a one dimensional image into a multidimensional experience.