Good Design Still Matters

Written by Jill DiNicolantonio

In an age when we see major brands crowd-sourcing design, its easy to see how some may lose sight of the importance of design in solving society’s most pressing problems.  A few years ago AIGA launched Design for Good: A movement to ignite, accelerate and amplify design-driven social change.

Design for Good is a "platform to build and sustain the implementation of design thinking for social change. This platform creates opportunities for designers to build their practice, their network, and their visibility. Design for Good recognizes the wide range of designers’ work and leadership in social change which benefits the world, our country and our communities."

One of the companies supporting the initiative is North American paper manufacturer Domtar. Whether the ultimate goal is to open people’s minds to new experiences, generate profits, raise funds or increase awareness of an important social issue - a quality printed piece speaks volumes (and delivers great ROI). Created with the tenets of Design For Good in mind, Domtar recently launched The Cougar Paper Community.  The site was created for graphic designers, art directors, creative directors, printers and paper lovers everywhere to share their experiences and reminds us of the purpose of good print design - creating ideas held in the hand that educate, enlighten, delight, inspire.

Domtar teamed up with the folks at Hatch Show Print and created this limited edition print for the AIGA conference, demonstrating good design still matters. The good news is we have some of these beauties left, click here to request yours and checkout cougarpaper.com.