The crowd of over 70 guests enjoyed the presentations by H.O.T.’s Greg Shapiro and Leasa Maxx, Mohawk’s Jeff Waldvogel and USPS’s Bob Sevel. H.O.T. showcased their unique capabilities and their vision of where the graphic arts industry is headed and how they are adjusting to the changes. Mohawk focused on their MakeReady website and Mohawk’s Specialty Substrates. The USPS demonstrated how the use of the QR codes can lower the per-unit cost on print collateral.
Millcraft and Mohawk paper samples and promotional pieces were available for the guest. Much interest was expressed after learning about the unique attributes of the Mohawk products and the new printing capabilities available to them. Additional representatives were available from H.O.T, Mohawk and Millcraft to answer questions and further discuss the specific marketing aspects of the numerous printed samples they received. Great job team!