2011 Logo Trends

LogoLounge released its 2011 Logo Trends Report. Criticized last year for favoring favoring brightly hued logos, this year's report notes "color is still prevalent, but tinted down. Where black has been used as the strong neutral, now brown or gray is in place. Blues and greens are softer, and pinks are starting to appear."

The site notes a trend toward the logo becoming more transcendent, no longer one dimensional and flat, but rather "a set of marks that work together to support the team. Its boundaries have become less strict as well. There was a time when most logos could be enclosed in a simple hand-drawn square, circle or similar geometric shape, but now many logos drag outside those outlines."

A look at what they noted in the report:

•Items related to wine—bottles, corks, glasses, corkscrews.

•Sticking with the light theme, lots of sunrises—or are they sunsets?
•For some curious reason, mortar and pestles, owls, and zebras (not in the same designs).

•Single-, double- or triple-line ribbons—almost like Chartpak tape of the 1970s—that run through letters and designs.

•Trees and a hyper-resurgence of leaves, but leaves being used in really creative way: floating on water to represent stepping stones, celtic knots built out of leaves, a sculling team rowing a leaf-boat, the veins of which represent oars. Trees and leaves are not just used to represent sustainability/nature anymore, but the designs in which they are used do get the added perk of being basking in a pleasing ecological light.

Overall trends noted were gradients, juvenile, misregistration, the letter o, earthy, monoline, series, the color brown, distressed, concentric, looping, banding, the comma, triangle clustering, fruit. Check out the full report on LogoLounge.

1 comment:

  1. Great timing for this article. Been thinking about doing a custom logo for myself and my branding recently and this will be helpful design portfolio. Thanks!