Commercial Printing Shipments Down 9% in March

As if those of us in the industry weren't already feeling it, a new report issued by What They Think, reports commercial printing shipments were down 9% in March '09, compared to 2008.“March commercial printing shipments were $7.67 billion, down -9% compared to March of last year,” said Dr. Webb, director of WhatTheyThink's Economics and Research Center. “March is historically one of the strongest printing months, but this time was quite a disappointment.”

Dr. Webb continued, “2009 is emerging as a severe challenge to the commercial printing industry overall. There are companies that are providing innovative cost-effective solutions for their clients, and taking business away from weak competitors through that innovation.” Dr. Webb noted that the downturn in consumer and business magazine ad pages, the decline in newspaper inserts from retailer cutbacks and decreases in newspaper circulation, and reductions in mailings by catalogers have affected big printers the most. “Printers of all sizes have been affected in this downturn and the shift to digital media. But we feel that future growth of the printing industry will rely on how well they serve small and mid-size businesses.”

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