Just Ask

Written by Gregg Schuliger, Director of Packaging, Millcraft

In my everyday conversations with customers, one thing I find common across many industries is that companies are doing more with less. Whether it’s manufacturing, service, fulfillment, or distribution, these sectors have employees stretched to the limit when it comes to multi-tasking.

One area that often gets overlooked in each of these industries is the costs associated with packaging. Why? It’s not that companies don’t place a priority on packaging--- ever seen the packaging for food, liquor, toys, or cosmetics? It’s high-end, high-quality, and high-dollar!

Packaging costs sometimes get overlooked because as costs for these expense retails packs rise, the focus, unfortunately,  shifts to packaging material costs. And, this is where your opportunity to do a lot more with less gets fun!

Sure, you can place your packaging spend out for a competitive bid or third party “on-line” auction. Next, you’ll have at least 6 packaging suppliers providing you a price on similar, if not equal, materials.

In essence, you’re bidding out the opportunity to industry packaging experts to “get what you’ve been getting!” And, in return, what do you get? What do you really get? A low price!
To really expose and reduce your packaging costs, you must address the many underlying costs that creep up on companies and become the “hidden costs” of packaging. Costs such as product damage, re-work, excess material, shipping, and procurement can invisibly escalate when packaging goals are not understood.

Packaging can make or break your product’s success and your company’s bottom line! Ask for a free packaging evaluation from your Millcraft packaging specialist and we’ll help you uncover the hidden costs of packaging while showing you how a product-neutral approach benefits your company’s goals.

Want to make more money and better understand packaging? Just ask Millcraft.


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