Today ForestEthics released its 2011 Green Grades Report Card, ranking a dozen U.S. Fortune 500 companies that impact forests through heavy paper use. Now in its 5th year, Green Grades has established itself as a key information source for consumers and companies seeking to match environmental values with paper purchasing and business decisions.
This year Green Grades focuses on companies in the credit card, insurance and telecom sectors – a group characterized by heavy paper consumption, including direct mail marketing. The following companies are graded: American Express, AT&T, Bank of America, Capital One, Chase, Discover, GEICO, Sprint, State Farm, Travelers, USAA, and Verizon.
As usual, ForestEthics has some harsh words for the Sustainable Forestry Initiative (SFI) calling the groups efforts "the most common form of greenwash," chastising their logo as misleading, and calling out Fortune 500's utilizing SFI certified paper as part of their environmental strategy as faulty. To view the entire report, click here.
Are you a printer struggling with decision to become FSC/SFI certified or rethinking your efforts to maintain this certification? Click here - we'll be publishing the findings in an upcoming post.