Marketing has become a conversation, and print is still vital to reaching key audiences to have that conversation, according to the latest issue of Ed by NewPage.
With the advancement of printing technology, and explosion of social media, marketers are discovering that they can have a conversation with their customers. These conversations provide deeper and better information about buyers. Increasingly sophisticated data mining technologies are enabling unprecedented levels of customer insights, segmenting and targeting. And guess what? Printed communication is as important as ever.
Want to learn more? Request your copy of Ed #14: Getting Personal.