Ad Spending Upturn in First Quarter
A recent NY Times blog notes that ad spending is on the rise for the first time in over 2 years, with a gain of 5.1% compared to Q1 2009 - the largest increase inspednign since Q1 2006. The blog suggests that this may be a signal that perceptions of better times along Madison Avenue may start becoming a reality, as a leading ad tracking service reported that advertising spending in major media rose in the first quarter, marking the first gain since the first quarter of 2008.
Among print medium gaining strength were Sunday newspaper magazines, national newspapers and Spanish-language newspapers. Click here to read the full article.