The ads stress the fact that magazines have and continue to be an effective means of advertising in the digital age due to the depth and lasting quality of print, whereas as much of the web's content is fleeting. Data shows magazine readership has risen 4.3% over the past five years.

The first ad features a photo of Michael Phelps from ESPN The Magazine, with a headline of "We surf the Internet. We swim in magazines." Backing the campaign are Time Warner's Time Inc., Hearst, Advanced Publications' Conde Naste, Werner Media and Meredith. The ads were created by WPP's Young & Rubicam. Check out the complete article here.
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