Each year in December the group Forest Ethics, puts out a "Naughty or Nice" list. The list acknowledges companies that are doing all the right things when it comes to preserving our planet and those that are the worst offenders. This holiday season, the catalog and direct mail industry is showing strong trends toward ‘greener’ forest and paper policies despite several laggards playing ‘grinch’ according to the 4th annual Naughty/Nice List.
Receiving holiday-themed scores of Naughty, Nice, or Checking Twice, 21 companies, including companies in the financial sector, were evaluated according to four criteria: whether or not Endangered Forests are cut to produce the company’s catalogs; whether the company uses Forest Stewardship Council (FSC)-certified paper; the amount of post-consumer recycled content in the company’s direct mailings; and the company’s efforts to reduce overall paper consumption. If you'd like more info on how you can improve your paper/print buying habits, check out this recent post or contact us directly at Millcraft.
Naughty/Nice List 2009: A scorecard on the catalog and direct mail industry
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