What if digital media evaporated as print advertising grabbed all the dollars?
While many bemoan the shift happening as as our culture moves from print to digital media creation and consumption, Dan Blank explores the idea of what happens to the value of digital media if the opposite transition occurred.
In his Freaky Friday scenario, he muses about the possible reasons people would find more value in print: an appreciation for slowness, a personal connection with media, well-filtered content, beautiful design, more meaningful targeting, a return to local communities, just to name a few. His article reminds us why print is still viable. To read the complete article, check out Dan's blog.