Starbucks New Print Ad Campaign

Starbucks is embarking on a long-term, story telling campaign focused on the quality, value and value system. The campaign will build over time, and take advantage of multiple channels, both traditional and non-traditional, supporting all of the distribution points of their business. According to their blog, it will be a validation to it's customers – and partners – of what Starbucks is all about and what they stand for.

You can see the first ad for this campaign in this Sunday’s New York Times: check out the back page of the business section.

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