NewPage Corporation, a leading producer of publication papers in North America, has launched the “Free Paper to Reach More” campaign that aims to help retail catalog companies reach more consumers. The campaign will award five catalog companies with a grand-prize of 100 tons of paper to reach approximately 500,000 new prospects for a typical cataloger.
NewPage developed the “Free Paper to Reach More” campaign in an effort to help catalogers expand their marketing efforts at a time when economic pressures are forcing many companies to reduce their outreach. “In today’s economic climate, catalogers face considerable challenges such as rising production costs, higher postage rates and reduced retail sales,” said Jim Sheibley, general manager for NewPage. “Subsequently, many are trimming prospecting efforts and downsizing current print runs and publications.”
NewPage is committed to fostering sustainability within the catalog industry. One of those commitments is the “Free Paper to Reach More” program that will help catalogers reach additional consumers, ultimately growing their business to be more financially viable long-term. Another commitment is to providing environmentally sound products that cater to the catalog segment. NewPage, with the broadest line of chain-of-custody certified and recycled papers that fit catalog specifications, is enabling catalogers to demonstrate their environmental responsibility to consumers.